What does situational awareness have to do with facility protection? Facility protection involves protecting physical spaces. This is traditionally accomplished by controlling access and monitoring the physical space for threats. Security personnel observe people, and their behaviors, to inform what actions need to be taken at any given moment. The responses tend to be more reactive than proactive because you must rely on what you see to dictate what to do.
For physical security professionals managing safety and security risks to locations and facilities, this might involve access control, camera systems, or even drones. But consider this: The Internet is undeniably where people go to communicate. An offensive approach using Internet chatter and data from social media, news, blogs, and the Dark Web is necessary to mitigate risks to human lives and protect brand interests.